We look beyond vanity
We rise above trends
We build clarity
Double Y is a strategic marketing and communications studio built on experience and impact. We make people believe again and turn that belief into measurable results.
• We read people, not just data points
• Our results are measurable, not mythical
• Global perspective, deep expertise
• We focus on what truly shifts behaviour and creates value
Reach New Heights
At Double Y, we reignite belief inside companies, teams, and markets, turning broken communication into working systems of trust, growth, and emotion.
Narrative Diagnosis
We find where the belief leaked - in your message, your positioning, or your funnel.
Story Repair
We rebuild your promise, proof, and emotion into a story that drives both trust and revenue.
Leadership Voice Rehab
We help leaders sound human again and turn voice into a marketing engine.
We automate the loop with AI playbooks that keep your voice, GTM, and sales working long after launch.
AI-Marketing Systems
Crisis Signals Checkup
If three or more are true, your story has stalled.
-
Your team can’t explain what you do in one breath.
-
You’re posting content, but it feels like white noise.
-
Marketing works in fragments, PR in silos, sales in panic.
-
Investors ask for “more clarity” after every update.
-
The story that once inspired you now feels like homework.
Detailed Autopsy (Days 1–4)
We uncover what broke, creating a clarity brief, problem map, and audience truth that actually moves people.
Repair Sprints (Days 5–7)
We sync leadership, voice, and strategy into a story system: voicebook, founder script, launch plan, and content arc.
Activation (Days 8–10)
We set up AI playbooks that keep tracking and scaling belief across voice, SMM, and sales long after we’re gone.
The Proof over the Noise
We mix strategy, marketing, and PR into one discipline - storytelling with a revenue model.
Our clients don’t come for press; they come when the story stops selling, when their teams stop believing, or when the market goes quiet. We come in, find the pulse, and rebuild momentum from truth.
Every campaign comes with metrics. Every story ties back
to ROI.
3:1 average
ROI
Our PR is measured by numbers, demand, leads, conversions and growth
2X increase in qualified leads
We’ve seen markets from every side: strategy, growth, and communications.
100% critical
signal capture
We design our own AI playbooks - intelligent systems that automate loops.
65 % work
automation
Story-driven. Crisis-born.
Always delivering.
Double Y started somewhere between a shared belief in meaningful communications and a drive to fix what’s broken. Two perspectives came together, both grounded in strategy and shaped by storytelling that drives action and builds trust.
Together, we created a space where clarity replaces noise, belief turns into movement, and impact goes beyond visibility.
Empathetic Strategist
Yuliya Sotska
Yuliya Sotska is a communications strategist with 15+ years of global experience, 3,000+ media features, and campaigns that prove stories don’t just speak, they move.
pragmatic dreamer
Yaroslava Upatova
Yaroslava Upatova is a growth strategist who’s led global teams, driven 73% lead growth, and delivered 60+ successful pitches - blending data, narrative, and precision into impact.
Yuliya brought warmth and precision to the stage - a natural leader who makes everyone feel part of the conversation. It was a pleasure to work with her.
Ellen M. National Reporter
Working with Yaroslava has been an absolute pleasure. She’s a fantastic communicator - positive, forward-thinking, and deeply professional in every interaction. She has a rare talent for helping people see things differently and guiding projects toward clarity and impact.
Bryan O. Startup Founder
Yuliya is confident, engaging, and genuinely inspiring. Her presentation combined practical insights with a natural, authentic delivery that kept everyone fully engaged. A true professional who leads by example and leaves a lasting impression on her audience.
Veronika P. Global PR NGO
Who we work with
We meet people mid-story - when momentum slips, messages blur, and belief starts to fade. If that’s where you are, you’re in good company.
The Founder on Fire
You’re building faster than your story can catch up. Every investor asks for clarity, every deck feels off.
We slow the chaos just enough to rebuild clarity that scales - a story that sells belief, not slides.
The Team in Translation
Your people are brilliant, just not speaking the same language. Marketing talks metrics, PR talks feelings, sales talks pressure.
We restore clarity between them, one voice that connects your inside to your outside.
The Disbelieving Believer
You still believe in the mission, but not in how it sounds.
The story feels mechanical; the energy’s gone.
We rebuild clarity through proof, results, and language that reminds people why they started.
The NGO Lost in Reports
You’re doing meaningful work, but the story’s buried under reporting decks and data.
The heart’s there, it just needs clarity to be heard again. We turn impact into emotion and clarity into support.
